Nonprofits Are Embracing Social Networks: Industry Survey Reveals 30% of Nonprofits Host Their Own Online Community

Social networking has become an integral part of nonprofits’ online strategy, according to a survey recently conducted by NTEN, Common Knowledge, and ThePort. In this online survey conducted in March, 2009, 929 respondents representing nonprofits of all sizes and from multiple vertical seg- ments indicate that nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.

In the Survey Report

• Besides Facebook, which commercial social network sites are nonprofits using most?
• How many members do nonprofits have on their social network communities?
• How are nonprofits marketing their social network sites?
• Are nonprofits successfully getting revenue from social networks?
• How are nonprofit peers resourcing social networks efforts?

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